McDonald's Global Best of Green 2012
report, launched late last week, for the first time included nine "Planet Champions" voted for by a panel including WWF and Ceres.
Among the achievements, McDonald's Europe won the energy award for a carbon footprint measurement "toolkit" to calculate MacDonald's carbon emissions in each country. It has so far been rolled out to 26 European countries, and the company is now expected to roll the system out more widely.
Unbleached bags and napkins in McDonald's Canada won the packaging champion award, as the move reduced energy, wood, and water consumption while also saving money. Unbleached bags alone saved an estimated $667 (£414) per resturant each year.
McDonald's said it hoped other businesses would draw on the report to make similar improvements.