Rising energy bills has beaten out unemployment, inflation and taxes as the biggest concern for UK consumers according to recent findings from YouGov’s Household Economic Activity Tracker (HEAT).
The nationally representative tracker asked consumers to rate out of ten the biggest perceived threat and the biggest perceived benefit to their household’s standard of living in the future out of six economic measures: unemployment, energy prices, inflation, taxes, state benefits, and interest rates.
The results show that the British public is acutely concerned about escalating energy bills, identifying them as the most significant threat economic well-being with an overall rating of 7.8. Unemployment (7.4) and rising inflation (6.9) were deemed as the second and third largest threats. The news follows Centrica's confirmation that British Gas will be rising its energy prices by an average of 6 percent due to the increase in cost of wholesale gas.
Commenting on the findings, Joe Twyman, YouGov Director of Political and Social Research, said:
“The UK’s consumers are aware that Britain’s major energy suppliers are all expected to raise prices over the next few months, and the results of our survey clearly indicate they are very concerned about the impact that change will have on their household’s finances. The degree to which consumers are worried about energy prices compared to things like unemployment is particularly interesting and is a reflection of the fact that the rise in energy prices this winter in something that is going to affect everyone.”