As if energy was not costing enough already and as if the energy companies were not already making huge profits. Now they see the need at management level to actually mis-sell to further boost returns.
In its statement Ofgem said SSE, formerly known as Scottish and Southern Energy, was guilty of management failures that led to "prolonged and extensive" mis-selling.
The mis-selling relates to telephone, in-store and doorstep sales, the regulator said - customers contacted by SSE were exposed to misleading statements, inaccurate and misleading information on SSE's charges, and misleading comparisons between SSE's charges and costs of other suppliers.
Some customers were told they would save money when in fact they were switched onto a more
"Ofgem's findings show SSE failed its customers, mis-sold to them and undermined trust in the energy supply industry," said Sarah Harrison, Ofgem's senior partner in charge of enforcement.
The SSE case is the second of four mis-selling cases that were launched by Ofgem in 2010.
In March 2012, EDF Energy agreed to pay £4.5m pounds to vulnerable customers following breaches to marketing rules.
Investigations into Scottish Power and Npower are continuing.
Even more reasons to take control of your own energy supplies and produce your own.